Asda is extending 24 hour shopping to a further 36 stores. One in three Asda stores will be open for business around the clock by the autumn, creating 800 new jobs. Asda research suggested customers wanted the option of late night shopping, explained Asda chief operating officer Paul Mason: "From a full weekly shop to those last minute emergencies, customers tell us that they like Rollback around the clock." Students, holidaymakers, shift workers and "busy families" said that 24 hour shopping enabled them to stock up on goods on the way home. It also allowed for spontaneous purchasing', last minute barbecues and spur of the moment decisions. {{NEWS }}