Marks and Spencer is taking on high-street newsagents and CTNs by beefing up its newspaper and magazine offering in 200 UK stores.
It is installing new shelving in high footfall locations of the food-to-go sections of the high-street outlets following a successful two-month trial at 30 stores.
The display units can hold 32 different magazine titles and were created by Bartuf Systems, which will be responsible for the full management of the project. That will include undertaking site surveys of the stores and liaising with store managers over the positioning of the shelving.
The units will enable M&S Spencer to expand its selection of newspapers and magazines.
Chris Lord, founder and CEO of Bartuf Systems, said: “The introduction of our magazine display system has produced tangible results for M&S and we are looking forward to working with them further. We are confident we will be able to build on the excellent results of the trial and help M&S increase sales nationwide.”