Morrisons has built on the momentum generated by last week’s strong results by picking up market share over the past three months.

It posted the strongest growth of any of the big four supermarkets, according to the latest figures from Kantar Worldpanel, growing its market share to 11.6% in the 12 weeks to 4 September.

Sales for the period were up 5.3%, according to Kantar, ahead of the 4.5% growth shown by the wider market. Sainsbury’s also emerged as a winner among the big four, improving sales by 4.8%.

Tesco and Asda both saw their market share fall compared to the equivalent period last year, down from 30.8% to 30.4% for Tesco and from 17.8% to 17.4% for its Leeds-based rival.

“The grocery market continues to deliver solid growth helped by inflation,” said Kantar director Martin Whittingham.

“Consumers are managing their budget by making more shopping trips but buying fewer items on each outing. These changes are at the margin but illustrate how shoppers are trying to cope with the increasing pressures on their household budget.”

He added: “The hard discounters of Aldi and Lidl continue to maintain their double-digit growth, with a collective 6% share of the grocery market.”

Whittingham said continued strong growth for Waitrose showed “that the ‘two nations’ split remains an ongoing theme”.

Read more
Morrisons profits provide cheer amid retail gloom (8 September 2011)
Stellar summer pushes Aldi to all-time high (16 August 2011)