Morrisons has said it will deliver full-year results marginally ahead of expectations following what it described as a strong first six months to the year.

The retailer said that despite robust comparative figures last year, it had achieved a sales growth “well ahead” of the market during its first quarter.

In its latest trading update, Morrisons said its strong start to the year had continued into the second quarter, as more customers were attracted to its fresh offering, customer service and good availability.

It also said its pricing and promotional strategies were “bearing fruit” and would provide a solid base for the remainder of the year.

Morrisons’ gross margin for the full year excluding fuel would be just ahead of its original expectations, up by around 0.4%.

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