Morrisons has been named best fresh produce retailer at the annual Re:fresh industry awards.
The supermarket chain last night beat off finalists Aldi and Booths after fresh produce was put at the heart of its successful growth strategy.
Judges also praised Morrisons’ lean supply chain, the Eat Fresh, Pay Less offer and the Great Taste, Less Waste initiative.
Budgens saw off competition from Musgrave Londis and Nisa Today’s to take the title of convenience retailer of the year, while Brian Cleaver & Daughter was named best retail market trader. Wareings of Tarleton was crowned best independent retailer.
The overall produce trader of the year was vegetable packer Wealmoor, a company that overcame a devastating fire in 2007 to establish itself at the top of the industry.
Other winners included Capespan as best five-a-day supporter, Greenvale AP for best innovation, with its water footprint project, and Albert Bartlett for best marketing campaign for Rooster potatoes.
Morrisons pips rivals to first British strawberries (18 March 2010)
Tractor for all fresh meat at Morrisons (27 February 2010)
Morrisons cites fresh for festive success (21 January 2010)