Morrisons has maintained a strong sales growth rate, but has dropped market share, according to the latest TNS Worldpanel data.

Morrisons growth rate continued at the record level of 5% - the highest since the Safeway takeover - for the 12 weeks to 20 May. It’s market share dropped from 11.3% to 11.2%.

Both Asda and Sainsbury’s recorded growth of 8% and increased their market share by 0.3 share points to 16.7% and 16.3%, respectively.

Tesco’s market share moved up to 31.3% from 31.1% and recorded growth of 7%.

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