Positioning in the fascia chart remains stable yet again with Morrisons at number one.
However this week does see quite dramatic changes in the number of percentage points held by each fascia.
Morrisons last week stood almost 12 percentage points ahead of Asda at number two, but this lead has now been reduced to just 1%.
Asda, Tesco Sainsbury and Somerfield have all increased the number of percentage points held this week.
Alcoholic drinks continues to dominate the category chart with a multitude of price promotions and multibuy offers.
Soft drinks moves up into second position, so forcing frozen down in to third position.
Household and cakes and biscuits both come in as new entries this week at positions four and five respectively.
The cakes and biscuits category is particularly strong on buy one, get one free offers, while household focuses on price promotions.
In the brand chart Nestlé ­oves up from third place to take the top spot pushing Cadbury's down to number two.
Nestlé ¦eatures promotions in cereals, confectionery and the cakes and biscuits categories.
There are three new entries in the chart, these being Kellogg's, Comfort and McCain which come in at positions three, five and seven respectively.
After entering the own label chart at number one last week, household retains the top spot, with alcoholic drinks remaining in second place and focusing solely upon price promotions.
Frozen moves up the chart to number four while soft drinks enters the chart at number five.


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