Morrisons is the latest major retailer running the rule over Iceland’s estate, according to press reports.

The Bradford-based supermarket is thought to be considering a move for some or all of the frozen specialist’s network of stores, in a bid to develop its convenience offering.

The news puts Morrisons potentially on a collision course with Sainsbury’s, which emerged as an early front-runner in the Iceland sale process.

Property director Neil Sachdev confirmed Sainsbury’s was interested in acquiring some of the stores.

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Editor's Comment: Will Malcolm Walker be frozen out in Iceland’s sale? (16 April 2011)
Sainsbury’s sizes up move for Iceland stores (15 April 2011)

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