The KPIs are part of its long-awaited optimisation programme that was revealed to store managers and head office management at a conference in Harrogate this week by the retailer’s new group finance director, Richard Pennycook.
The plan is designed to minimise operational costs and will also involve beefing up the range of products sold in stores with a particular emphasis on its premium and organic ranges.
On wages, Morrisons wants to reduce the percentage of overall store-running costs dedicated to staff wages from 13% to 11%.
Pennycook has also appointed a consultant to look into Morrisons distribution in the south. A manager who attended the conference said this was done without the input of production director David Hutchinson, sparking speculation that Pennycook was not happy with the process that led to the closure of distribution centres in Bristol and Aylesford, Kent.
One analyst said the changes were mainly common sense for a food retailer, but he questioned the focus on premium.