As part of the price cuts, the retailer has launched a string of 'better than half price' deals, including Princes salmon from £2.35 to £1, Maryland cookies from 78p to 36p and Buitoni spaghetti from 99p to 40p.
It has taken out full-page colour ads in a number of national newspapers to highlight the deals.
Meanwhile, Morrisons is interested in buying a number of Somerfield stores that The Co-operative Group could offload if it bought the chain, according to the Daily Telegraph.
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