Women currently represent just 13% of the supermarket's senior management team a proportion Morrisons aims to grow to 30% by 2014.
The retailer has set up a steering group to identify opportunities for women to move up the business and is providing mentoring for 300 female staff. Talent director Toni Eastwood will oversee the scheme.
Morrisons also said it would be "inviting" its suppliers to promote more women to senior roles.
Earlier this year, Morrisons announced the capture of Belinda Youngs from Canadian retailer Sobeys as own-brand director. Other senior women at the business include Lisa Miao, commercial director of chilled food, and retail programmes director Sylvia Jones. "We have a long way to go but we believe we are honestly facing this issue and setting out to fix it," said group HR director Norman Pickavance.
CEO Dalton Philips added: "This will make us a better business and we want to see more women in senior management and on our board. We're setting tough targets to achieve better representation"
Last week, a report by Lord Davies called for FTSE 100 companies to aim for a minimum 25% female board membership by 2015. Currently, 18 companies have no female directors.