Morrisons and Waitrose are expected to return favourable end of year results next week.
Analysts Blue Oar predict Morrisons will announce “ahead-of-consensus” profits of £629m for the year ending 1 February on Thursday and said the big news would be chief executive Marc Bolland’s plan for the next few years of the business.
“He’s currently two years into the three-year plan. Who knows what rabbits he’s going to pull out of the hat,” said analyst Greg Lawless.
Figures from TNS and Nielsen released this week show that Morrisons’ sales are up 8.2% on last year, while data from the two companies has sales at Waitrose up by 2.4% and 3.2% respectively.
Waitrose parent John Lewis reports on Wednesday and the food retailer is believed to have increased footfall and average spend in the last quarter.
“Waitrose has re-energized its business with some well-chosen and focused price cuts and promotions,” said Mike Watkins, Nielsen’s senior manager of retailer services.