The Hampshire-based company announced this week that its products had won listings across five of Whole Foods Market’s 11 regions in the US, meaning the products will be available “across nearly half of the USA,” said MD Jeremy Woods. Previously the brand had only been available to American -consumers online.
The company has also secured new listings in the UK. It introduced 16 products to its line-up in Morrisons this week, including Dutch Apple Loaf and Dumpling Mix, while gluten-free Sage & Onion Stuffing Mix launches in 750 Tesco stores next month.
“With one in five of us regularly buying gluten-free foods, people now see Mrs Crimble’s as representing a lifestyle choice – not just a brand for those who are gluten intolerant,” said Woods. “The future is looking very exciting.”