Tesco's decision to highlight pounds and ounces in its point of sale material has resulted in "significant" turnover increases, the multiple claimed this week. Although the move was rubbished by its rivals as a "PR stunt" Tesco says it has been vindicated by an increase in custom. Tesco claimed it had carried out research which revealed consumers still "think in imperial", so the chain pledged to ditch metric measures in its merchandising material and use both forms on packaging and shelf labels. The move heralded the start of a week long campaign in The Sun and prompted Budgens to follow suit. A Tesco spokesman said this week: "The rise in store footfall shows clearly that shoppers are uncomfortable with metrication. It was not a stunt. "We thought long and hard with our lawyers before making the move." {{NEWS }}

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