Waitrose in loyalty pledge Waitrose will not chop and change its suppliers in search of the lowest price, stressed Sir Stuart Hampson, chairman of the John Lewis Partnership. Speaking last week as guest of honour at the Audit Court Dinner of the Worshipful Company of Fruiterers, he said: "Quality cannot be created overnight. It needs confidence that the investment in land and growing techniques will result in long-term rewards." Hampson also stressed that if business as a whole was to be successful it had to reconsider many of its traditional practices and ways of thinking, as well as concentrate more on the wider roles of supplier/customer relationships. A Waitrose manager had even delivered out of stock products personally to a customer's house free of charge. "Doesn't that sound like a more compelling way of earning loyalty than any plastic card or short-term marketing campaign?" he asked. "It really comes down to avoiding waste and turning adversarial relationships into positive ones," he added. {{FRESH PRODUCE }}

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