Musgrave Group has handed the reins to Superquinn to finance chief Tim Kenny.
The company has set up a new division, dubbed Musgrave Operating Partners Ireland, to oversee the acquired business, having received the green light from Irish competition authorities last month.
Kenny takes over as managing director of the new division and will oversee the integration business. He was previously group finance and business development director.
“The establishment of this new division is the first step in the gradual integration of the Superquinn business into the Musgrave Group,” said chief executive Chris Martin.
“Tim was instrumental in the acquisition process and it is logical that he should now lead Musgrave Operating Partners Ireland.“
Martin added: “We will now apply our considerable expertise to help stabilise a business that has been greatly challenged by changes in the marketplace in recent years. In a declining market where consumers are spending less and continuously looking for value, Superquinn has struggled to retain market share.
“We believe that working with the Superquinn team we can tackle these considerable challenges and develop the business for the future.”
Musgrave gets competition green light for Superquinn swoop (29 September 2011)
Superquinn suppliers to get millions from insurer (4 August 2011)
Daily Bread: The not so mighty Quinn (19 July 2011)