Swiss food group Nestlé has been cleared to take over Dreyer's Grand Ice Cream in the US on condition that the companies sell off some of their ice cream brands.
The US Federal Trade Commission agreed Nestlé would be able to keep Dreyer's distribution network. But the companies must divest the Dreamery, Godiva and Whole Fruit sorbet brands to Canadian group CoolBrands to meet antitrust concerns. However, the companies can distribute the three brands for CoolBrands in any area of the US where Dreyer's previously distributed the products.
Nestlé chief executive Peter Brabeck said: "After acquiring Häagen-Dazs, Schöller and Movenpick, we have now realised our objective of becoming the leading player in the US and the world's largest ice cream market."
A new company will be formed, headed by Dreyer's chairman and CEO Gary Rogers.
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The US Federal Trade Commission agreed Nestlé would be able to keep Dreyer's distribution network. But the companies must divest the Dreamery, Godiva and Whole Fruit sorbet brands to Canadian group CoolBrands to meet antitrust concerns. However, the companies can distribute the three brands for CoolBrands in any area of the US where Dreyer's previously distributed the products.
Nestlé chief executive Peter Brabeck said: "After acquiring Häagen-Dazs, Schöller and Movenpick, we have now realised our objective of becoming the leading player in the US and the world's largest ice cream market."
A new company will be formed, headed by Dreyer's chairman and CEO Gary Rogers.
{{NEWS }}
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