Nestlé should not have been granted permission to use the Change4Life logo on its website without an accompanying message backing a health lifestyle.
Health chiefs gave the Kit Kat maker the green light to use the campaign logo but did not insist on the inclusion of such a message.
Campaign group Sustain queried the inclusion of the Change4Life logo on a website for the confectioner’s Get Set Go Free promotion. The push gave consumers free family activities in exchange for collecting tokens from Nestlé products.
Sustain said 24 of 27 products featured in the promotion were classified by the Food Standards Agency as high in sugar by the FSA, contravening Change4Life’s healthy intentions.
The Department of Health is now considering whether to let Nestlé continues use the Change4Life logo on the website “as an error was made by the DoH in its approval”.
“The use of the Change4Life logo on our Get Set Go Free website was approved and agreed by the DoH,” said Nestlé. “We will continue to work with the department and will act on any changes they advise us to make.”
Duplication fear at plan to put booze under Change4Life (17 July 2010)
Editor's Comment: Lazy, ill-informed reports highlight flaws in the health debate (17 July 2010)