A new b2b web site has been launched by Nestlé's US subsidiary to allow retailers to order and track products over the net. The nestleEZorder.com site is the first element of the company's Business Direct Initiative that will connect retailers directly to Nestlé USA via the internet rather than through an internet portal. The web site will provide access to 100 brands and 700 products. Nestlé wants to use the site to partner 2,500 retailers within a year. Nestlé USA boss Joe Weller said: "The new web site will provide retailers with the opportunity to fulfil their needs and demands anytime and anywhere." {{NEWS }}