Nestlé has pumped 100m Swiss francs into a new airline being created from the remains of bankrupt operator Swissair and its subsidiary Crossair ­ an investment it claims will make a return for shareholders. It is not being involved in the management in any way. "We were asked to give money to save Swissair after September 11, but we were not interested in throwing good money after bad," a spokesman said. "This is a far better proposition." The importance of the airline from Nestlé's perspective is less about transporting its products than its personnel, he added. The investment is also about assuring Nestlé's international reputation and an expression of its corporate responsibility to address a national problem. "The collapse of the airline reflects badly on the image of Switzerland abroad and indirectly we would suffer from that as a major Swiss company." {{NEWS }}

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