Netto has opened the first of a new generation of stores on which it will model the rebranding of its newly acquired Kwik Save outlets.

The store, an existing Netto outlet in Manor Top, Sheffield, has been redesigned to provide more space for featured offers, wider aisles, new signage and point-of-sale, more checkouts, additional parking and improved lighting. It was also extended by 100 sq ft.

Netto spokeswoman Lindsey Ramsay said it would also improve the way it merchandises its deals of the week 'spot line' products as it planned to re-emphasise these deep-value offers to customers.

"The Manor Top store is the model for the refurbishment that will take place for all the stores that Netto has acquired from Kwik Save," she added. "We have no immediate plans to renovate all our existing Netto stores to this format, but we will review them on a case-by-case basis."

Netto MD Claus Wædeled commented: "Customers want quality products and value prices and we are continuing to meet this need in bigger and brighter surroundings."

The Danish chain operates 145 Netto stores in the UK and took control of another 19 Kwik Save branded locations from Somerfield last month.