Musgrave Group has begun rolling out an upgraded format for its Mace symbol in Northern Ireland.

The company has developed a format it claims will modernise the symbol, which it bought in 2007. It is also now able to give Mace retailers access to the same product range as its Centra convenience retailers. This included 1,200 chilled lines available through Musgrave’s central distribution centre in Belfast, the company said.

The group was looking to promote a new value message and develop training for retailers keen to improve customer service, it added.