The two Safeway stores bought by CI Traders on Jersey and Guernsey have been relaunched with updated fascias and revamped internal branding.
They have been renamed New Safeway and stock goods from local suppliers. CI Traders, which bought the stores from Morrisons in April for £51m, has also clinched a contract with Nisa-Today’s to supply them with ambient products. Kenny McDonald, general manager of the stores, pledged to stick to the everyday low pricing strategy introduced by Morrisons.
CI Traders, which operates Checkers and Checkers Express, was looking at developing a Safeway own label for fresh food. Rival retailer Channel Islands Co-op has introduced a new dividend promotion.