Convenience is the watchword behind a split-pack format for Helen Browning organic sausages.
Two lines - 200g Speedy Sausages and 240g chipolatas (rsp: £2.09 and £2.25) - are rolling into Sainsbury stores in the new pack, which can be split into two so that consumers can eat one half and freeze the rest.
Producer Eastbrook Farms Organic Meat claims the packs are ideal for smaller households. "It's purely about convenience," said MD Tim Finney. "When you open a pack of sausages, you don't necessarily want to eat them all at once."
Both products are orga­nic, as well as free of gluten, GMOs, fillers and additives.