Family butcher and delicatessen M Newitt and Sons, which runs deli concessions in 30 Budgens stores, has launched a range of pre-packed pies and quiches.
The products will go on sale at 140 Budgens not equipped with a deli counter. The two large quiches (£2.99 each) and three individual pies (£1.85 each) are made in Newitt’s kitchen at its Thame shop.
MBL buyer Chris Mutch said: “The quiches and pies are identical to those that Newitt bakes for its specialist shop. They sell so well from our delis that we wanted to make them available to more customers. We’re encouraging trial with multibuy offers.”