Tesco has launched an initiative to win extra business in the run-up to Christmas - using double Clubcard points.
Tesco is to plough £500m into a huge new offensive that will see 3,000 products slashed in price. The Big Price Drop launches on Monday, as predicted yesterday by The Grocer, kicking off what many expect to be a full-scale price war in the run-up to Christmas.
Tesco is set to unveil a major shift in pricing strategy, as the UK’s largest supermarket gears up for a price war this Christmas. A dramatic new offensive – due to begin next week – could see it switch emphasis from promotions, which Tesco has reportedly come to see as ...
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