Nisa-Today's is to become the first symbol group to sell mobile phones and tariffs over the internet in partnership with internet-based mobile phone business ukphoneshop.com.

The service is designed to be accessible via a link on Nisa-Today's consumer website, with 'Your Kinda Mobile' branding intended to tie in with its current promotional strapline.

The group's retail and wholesale members are eligible to earn commission on contracts and handsets sold and can also personalise the website for their stores.

Nisa-Today's group services trading controller Adrian Page said: "As the only symbol group in the market offering this ser­vice, retailers can stay a step ahead of the competition and add value to their deals." He added that the latest service would be a natural progression for most Nisa-Today's retailers.