Nisa is heavily promoting its expanding organic offering. All Nisa members selling the range have been supplied with a new logo, point of sale packs, shelf talkers and posters that say: Look out for this symbol instore highlighting our range of organic products.' The material has the strapline: The natural choice ­ for bags more value.' Nisaway trading director Steve Collins said the material would help independents capitalise on the growth of the organic sector as it moved away from a niche market into the mainstream. To mark the change, retailers should stock Nisa's 100 organic lines alongside standard lines rather than display them separately, said Collins. "The initiative helps members highlight organics within a product category." {{NEWS }}