Category analyst at Nisa-Today’s, Julie Dudgeon, said feedback on merchandising trials from its members suggested, “the historical ‘one size fits all’ planogram approach had its limitations”.
Dudgeon said that the upgraded system incorporated a more tailored service, with a full ambient roll-out scheduled for completion in early 2005.
She added: “Long term, and for future categories, we intend to grow the focus on the difference in ranges, by region - something we are already in the stages of planning at the moment.”
Kicking off next week, the new service is free to all members who buy through Nisa-Today’s central distribution. Each will be emailed a tailored planogram within 20 minutes of requesting one.