Nisa-Today's has launched a new strapline to increase consumer awareness of the Nisa brand.

Its charity, Making a Difference Locally, is now also the new consumer brand position for the buying group, with the strapline appearing on 41 Nisa lorries from this week.

Nisa said the strapline would be rolled out across all the group's consumer and trade communications ahead of its first national television advert, which will air later this year.

The new lorry livery will also feature a changeable poster frame advertising products featured in Nisa's three-weekly promotions. A Birds Eye poster promoting Fish Fingers for £1 will adorn the first 41 lorries.

"We have worked hard to build the Nisa brand through a series of channels including our ever-growing symbol group and national press advertising," said John Sharpe, MD of central distribution trading & logistics.