Instore broadcast tapes on trial at 16 selected Nisa stores are expected be used across the board from early next year. The 90 minute promotional broadcast tapes use Nisa's Bags More Value strapline as a central theme, with supplier commercials, jingles, and background music. The trial, which is to last another two weeks, is running in conjunction with Kellogg's, Nestlé Rowntree, SCA Hygiene and Ye Olde Oak Foods. Marketing Director Barrie Breward called the instore "radio" a logical extension of Nisa's consumer leaflet campaign. "It supports the leaflet promotions instore, while strengthening consumer recognition of the Bags More Value' theme." He added that if trials proved successful, programming would be centred around different versions of the Bags More Value' consumer leaflets. {{NEWS }}