Tim Mason is unlikely to make a full-time return to the UK despite taking on a wider role in Tesco’s senior management.

The Fresh & Easy boss has been spending more time in the UK following his elevation to deputy group chief executive earlier this year.

He now spends around a third of his time outside the US, according to the Financial Times, having also been handed a new brief as chief marketing officer. But Mason will not return to Tesco’s home market on a permanent basis.

Earlier this week it was announced that Fresh & Easy would be trialling a loyalty card in California, while its Goodness range of healthy kids’ food will be coming to UK stores.

“Tesco has taught Fresh & Easy everything it knows but there are things that, as Fresh & Easy gets bigger, it can teach Tesco,” Mason told the FT.

Read more
Tesco takes Clubcard to America to buoy Fresh & Easy (18 July 2011)
Tesco brings healthy Goodness kids’ meals brand over from US (2 July 2011)
Tesco hands marketing role to digital guru Atkinson (7 June 2011)

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