Iceland Spring mineral water aims to capitalise on the growing bottled mineral water market and on the drive for all things "natural". The low sodium, low nitrates water is imported from source in the Icelandic Heidmork nature reserve. Already on shelf in Waitrose, it is being rolled out to other major multiples, backed by promotions based on Pure source, pure refreshment'. Managing director Sabine Carter said: "We want to highlight this as the ultimate health and beauty boost." {{P&P }}