With Asda now so focused on quality, is the once-humble chain in danger of betraying its roots?

A new recipe section on the supermarket's website highlights special offers on various brands. Like the 'Posh brownies' used to promote... Hellman's mayonnaise. Hmm.

Not being of aristocratic extraction, Blogof never thought to put lashings of delicious mayo in chocolate cake. But then, we also thought a 'posh brownie' was something Eton schoolboys did to each ­other in their dorm rooms.