Sainsbury's loyalty club for young families has been relaunched as Sainsbury's Little Ones. The rebranded 0 to 5 Club', which has 445,000 members, is now more closely targeted to give advice and information appropriate to individual sets of circumstances. Members, all Sainsbury's Reward Card holders, are sent money off coupons four times a year. A pregnancy welcome pack will now be sent to new members who are expecting a baby and a family welcome pack to all other new members. Members also receive a magazine four times a year, with features, recipes, and competitions. {{NEWS }}