Oakland Distribution has launched a consolidated fresh delivery service for wholesalers, which it claims will improve availability and price.

Under the Wholesale Direct scheme, Oakland will buy big quantities of chilled products from 40 brands. It will then sell mixed deliveries on to wholesalers at a price set by the supplier, with a 100-case minimum order.

“Most wholesalers couldn’t deal directly with Tropicana because of their minimum pallet drop,” said MD Dean Attwell. “Through us they can deal with Tropicana, pork Farms, Yoplait and Keypak without the associated minimum order or eating into shelf life. We’re offering range without minimum order restrictions.”