Ocado will this week formally outline plans for its long-awaited flotation, according to press reports.
The online specialist has yet to set out a timeline for its move to the London Stock Exchange but is targeting a date of mid-July.
The initial public offering is expected to raise up to £200m, which Ocado has previously indicated would be spent on a major new distribution centre as it bids to ramp up its national coverage.
Ocado has raised £350m from private investors since being formed a decade ago and earlier this month was touting the chance to buy shares to its best customers.
However, the retailer has yet to turn the investment into profits.
Ocado share offer to loyal shoppers might backfire, say analysts (12 June 2010)
Ocado touts shares to half a million shoppers (8 June 2010)
Waitrose and Ocado renew their vows (29 May 2010)
Ocado hails passing 100,000 order mark (22 May 2010)