Sainsbury's has created the new role of strategy director for Luke Jensen to help deliver the supermarket's growth targets set for 2010.

Jensen, a partner and head of retail & consumer goods practice at strategic consultants OC&C, will take up his new role in the middle of next month, reporting directly to Sainsbury's chief executive Justin King.

He has been charged with delivering strategies for growth that will help the supermarket achieve £3.5bn of extra sales by March 2010.

"The turnaround under Justin King has been one of the great success stories of UK retail in recent years," said Jensen.

Two thirds of Sainsbury's growth targets are to come from grocery and one third from non food, and will be in addition to the £1.8bn of extra sales generated through King's Making Sainsbury's Great Again programme from 2004 to March 2007.

At OC&C, Jensen spearheaded its consultancy work with major fmcg suppliers, retailers and private equity firms on growth strategies, performance improvement and mergers and acquisitions. Before joining OC&C in 2004, Jensen co-founded and led M8 Group, a specialist internet retail company comprised of petplanet.co.uk and greenfingers.com. He started his career at the French investment bank Banque Paribas as a manager in acquisition finance.

OC&C has promoted James George to take over as head of retail and consumer goods practice.