Nestlé has brought the silver screen to Sainsbury's confectionery aisles this week, with a new promotion for Kit Kat. The brand is offering consumers the chance to get a free ticket to forthcoming British film Lucky Break which hits screens from August 24. The promotion is backed by leaflets and shippers in 340 Sainsbury stores. Kit Kat munchers who want to take advantage of the offer take a leaflet and their till receipt to an Odeon cinema to get one free adult ticket when they buy one. The film stars TV's Cold Feet heartthrob James Nesbitt and is directed by The Full Monty's Peter Cattaneo. A Nestlé spokesman said similar promotions in the past had sent sales "soaring". Nestlé is also adding an extra nine bars to the multipack of 27. {{MARKETING - P&P }}