The retailer is developing a new role designed to improve relationships between store managers and depots.
The new forecasters are senior head office supply chain staff who are being relocated to depots throughout the country.
They will act as a key resource for store managers and will help them deal with availability issues.
One store manager said that she had begun working with the forecaster in her local depot two weeks ago and it had made an almost immediate impact on the availability in-store.
“We are all very pleased with the way the group is dealing with this issue.
“And it’s great that we now have someone who we can deal with directly when we need to,” she explained.
According to The Grocer 33, Sainsbury is showing signs of getting to grips with this issue.
For the nine weeks to March 5, it has returned availability of 95.9% compared with 94.7% for the period from July 3 to December 18.
Reader Panel: Wholesalers