When it comes to online retailing Ocado shows that you get what you pay for.

Although it is one of the most expensive online food services, its professional approach and high availability levels makes it worth paying for, say our judges.

Products come more carefully packed than its rivals, its service levels are excellent and its ability to deliver to one-hour slots, something many other retailers can't do, are features that continue to impress.

Ocado proved its credentials by winning this quarter's Star Order for The Grocer 33. Ocado has also demonstrated its ability to respond quickly and efficiently to problems.

It addressed technical failures at its Hatfield depot earlier in the year and has worked to improve its service and customer support teams.

The company's commitment to innovation is another

winning aspect, according to one judge, who says: "Ocado is very innovative. It has reinvented its whole website in the past couple of months with new capabilities."