Procter & Gamble is on track to double its UK business by 2010, said Gianni Ciserani, its vice president and MD, UK and Ireland.

Ciserani, speaking after winning The Grocer Cup for Outstanding Business Achievement this week, said this would mean UK sales for P&G would top $6bn (£3.25bn). He told The Grocer: "Double is our goal. Gillette represents maybe 50% of that growth. But we also need to grow organically. It's all on track. We continue to focus on innovation.

"Our launch plans for 2007 are incredibly rich, one of our strongest ever, which is why we wanted to make sure we integrated Gillette quickly."

P&G bought Gillette last year for $57bn (£30bn). The integration has gone smoothly, according to AG Lafley, P&G's global president and chief executive.

By the end of the month Gillette sales will have been integrated into P&G in 45 countries, representing 80% of Gillette's sales, he said this week.

The launch of Fusion, a five-bladed razor and the first new product launch since P&G took control of Gillette, was evidence that the acquisition was working, Ciserani said.

"It was one of the biggest launches ever, and so far, after six or seven weeks, it's confirming all that potential. The early results are ahead of target.

"This, I think, is the best real example that the integration is working well," he said.