Procter & Gamble has launched a long-term sustainability pledge in a bid to become  “a force of good for the world”.

The fmcg giant has pledged to work towards powering its plants with 100% renewable energy; using 100% renewable or recycled materials for all products and packaging; sending zero waste to landfill; and designing eco-friendly products.

Shorter-term goals for the Pringles maker include a 25% reduction in petroleum-based materials used in its products, a 20% reduction in packaging and to create products that allow 70% of washing machine loads to be on a cold water cycle by 2020.

“Accelerating P&G's commitment to environmental sustainability is a critical component of the company's ongoing strategy to improve more consumers' lives in more parts of the world more completely," said P&G president and chief executive Bob McDonald.

“We're announcing these goals because we believe in the power of P&G's purpose and our responsibility as a company to be a force for good in the world.”

The Grocer's Green Issue 2010

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