Procter & Gamble is running two virtual career fairs to recruit students across western Europe.

The fairs allow students to meet with P&G managers and recruiters remotely. They will get a chance to network with peers, watch P&G videos, apply for jobs and even use audio conferencing for job interviews.

This is the second year the company has run such a fair, which it uses to market the company while giving potential recruits an insight into the culture of the business. Last year, 1,200 students attended the fair online, meeting 200 P&G representatives, and P&G received 200 applications in the two weeks following the fair.

The company recruits between 60 to 80 students across western Europe every year and has two entry levels one for basic student entry to P&G and a graduate management training scheme.

"This is a great way for students interested in P&G to get to know us," said Giorgio Siracusa, P&G ­general manager human resource, western Europe. "It moves away from the traditional recruitment approach and is another step for us to engage with Generation Y students."

"The fair allows students, in their own space, to gain an insight of what it would be like to work with one of the world's leading organisations. It's taken ­recruitment to a new level."

The virtual careers fair takes place on 21 October, with another in early 2011.