While Scottish Premier League side Dundee United is involved in its annual fight to avoid relegation, another struggle may soon erupt on the sidelines.
United's ground is one of just three in Scotland selected by Nisa-Today's as a site for its perimeter board advertising.
But Scotland's least publicity shy retailer, Morning Noon & Night founder Eddie Thompson has just finalised a deal to buy the club.
Could it be that boards advertising the Scunthorpe-based outfit will be ousted by the local c-store chain ­ or will the fact that MN&N's supplier Aberness is a member of Nisa's Central Buying Company help to maintain the status quo?
If Thompson does insist on stamping his identity on his club, Nisa-Today's founders Dudley Ramsden and Peter Garvin can hardly protest.
After all it can be no coincidence that Grimsby ­ once owned by Ramsden and where he is still vice-chairman ­ and Sheffield Wednesday ­ number one fan P Garvin Esq ­ have the only non Premier League stadia in England to be graced by Nisa-Today's boards.