It's no longer "if" Morrisons will go online now. It's "when".

When CEO Dalton Philips revealed last September that he planned an online trial later this year, he was ­adamant it would only go ahead if the retailer was sure it would make money.

But speaking this week Philips was more confident. "When we do it, we will offer something really special and we will make money," he declared. He added there was real second-mover advantage in entering the market at this stage and none of his rivals were making money from online grocery operations.