Picture This... Ellie plunges in for Active Kids

Double Paralympics gold winner Ellie Simmonds made a splash this week as the new face of Sainsbury's Active Kids. The teenage swimming sensation will act as an ambassador for the scheme over the next three years. Sainsbury's is also hoping to raise...

Subscribe to comprehensive insights on your industry to give you a competitive edge

Not a Subscriber? 

Subscribe to The Grocer Platinum for instant access

Already a subscriber? Login here