Ambient pomegranate juice drink Pomegreat is being given a chilled companion as maker RJA Foods continues to exploit the popularity of the superfruit.
Pomegreat 100, which is being stocked in Sainsbury this month at £3.29, is a blend of not-from-concentrate pomegranate and grape juices that will compete with Innocent smoothies and Tropicana. It contains 70% pressed pomegranate juice and comes in a 750ml Tetra Pak that bears a stamp of approval by cholesterol charity Heart UK.
Pomegranate juice has grown in popularity since the news that it may help ward off heart disease. It has recently been added to smoothies.