Poundworld is planning a massive expansion of its grocery range.

The rival to 99p Stores and Poundland is aiming to offer bargain-hunting customers chilled, ambient and frozen food, as well as a variety of alcoholic drinks.

The discounter is expecting to start rolling out the new ranges within three months and has appointed experienced buyer Rob Ashton to head up its grocery buying team.

“We already carry a pretty extensive range of crisps, confectionery and soft drinks, but now we are creating an offer that can supply a decent food shopping basket for a customer coming into Poundworld,” said Ashton.

“We are starting with canned goods, pasta sauces, eggs and bread, but we are planning for a core chilled offering like cheese, sausages and bacon, as well as a core frozen offer. We are also looking at a food-to-go range and selling alcohol, although it will be quite a limited range, like cans of beer or cider. I am not sure we will be doing bottles of wine for a pound!”

Poundworld will be hoping to emulate the success of 99p Stores, which has credited an expanded grocery range for a major boost in profits.

“The company is growing exceptionally well,” said a Poundworld spokesman. “To date this year we are up about 60% year-on-year and we want to continue to push that. We see a lot of growth potential in getting behind grocery.”