Premier Foods has promoted Howard Beveridge and Dominic Box to new commercial director roles in a restructure to make the business more category-led.
Beveridge has been group marketing director and is being promoted to the role of commercial director for tea, beverages, pickles and sauces, which include the Typhoo, Cadbury Drinking Chocolate, and Branston pickle brands.
He has worked with Cadbury Schweppes and United Biscuits throughout a 20-year career in branded marketing. Box will move from his role as general marketing manager to become the commercial director for desserts and sweet spreads, with responsibility for brands like Hartleys jam, Gales honey and the recently acquired Ambrosia brand.
He joined Premier in March, and has 20 years’ experience in branded marketing working for Rowntree, Nestlé and most recently Cussons, where he worked for five years as international marketing director and UK marketing and supply chain director.